Strickland Aerial Imaging values being honest, straightforward, and professional while working with clients, so it was important for the mark to be simple and to the point. The mark itself is simple and clean and it was important to choose the right color to help communicate the brand’s personality. During each meeting, it was evident how excited they were about their business and that they wanted to communicate that through their business as well. Bright orange was the appropriate color to communicate that excitement, as well as help them stand out among their competitors.